As part of a citywide public health campaign, we developed and produced a series of TV commercials aimed at reducing stigma around mental health. We began the development process by interviewing individuals throughout the Denver Metro Area that had direct experience with serious mental health conditions. Those interviews became the basis of a series of screenplays, three of which were green-lit for production. The campaign won a National Association of Government Communicators Blue Pencil & Gold Screen Award, and an extensive study showed that the campaign helped contribute to the reduction of stigma around mental health.